FRANKIE light-up toothbrush in a softly lit bathroom

Designed for their world. And yours.

Teaching little ones good habits, one brush at a time.

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

Our first brushing buddy is in development.

Join the launch list

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

FRANKIE light-up toothbrush in a softly lit bathroom

Because good habits
deserve good design.

Teaching little ones good habits, one brush at a time.

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

Our first brushing buddy is in development.

Join the launch list

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

FRANKIE light-up toothbrush in a softly lit bathroom

Because
good habits
deserve good
design.

Teaching little ones good habits, one brush at a time.

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

Our first brushing buddy is in development.

Join the launch list

FRANKIE turns everyday routines into habits kids

can understand and own without compromising on the way your home looks.

THE FRANKIE METHOD™

You’ve tried making it fun. Now let’s make it stick.

You’ve tried making it fun. Now let’s make it stick.

The songs. The games. The little rewards. And somehow, you’re still reminding them to brush their teeth. Every. Single. Day.

The songs. The games. The little rewards. And somehow, you’re still reminding them to brush their teeth. Every. Single. Day.

Sound familiar? We get it.

FRANKIE bear holding a toothbrush

That’s why we created the FRANKIE Method™. Not another trick to get through bedtime, but a different approach to building healthy habits.

That’s why we created the FRANKIE Method™. Not another trick to get through bedtime, but a different approach to building healthy habits.

Because little routines don’t become habits overnight. They grow through understanding, repetition and a little more independence every day.

Because little routines don’t become habits overnight. They grow through understanding, repetition and a little more independence every day.

Understand. Repeat. Own.

Understand. Repeat. Own.

Ready to rethink little routines?

Discover the FRANKIE Method →

Little habits are built together. Shall we?

Little habits are built together. Shall we?

Little habits are built together. Shall we?

FRANKIE's friend group

FRANKIE's friend group

Every child is different, so we designed different characters.

Teddy light-up toothbrush concept

Meet Teddy

FRANKIE

Planned first release

A warm little friend for morning and bedtime.

Pig light-up toothbrush concept

Piggy

Future concept

A cheerful new friend we’re exploring.

Dino light-up toothbrush concept

Dino

Future concept

A little adventure for the everyday.

Small details. Thoughtfully designed.

Small details. Thoughtfully designed.

Light-up brush head

Light-up brush head

Seven playful LED colours light up every brushing moment, making it more fun for little ones.

Seven playful LED colours light up every brushing moment, making it more fun for little ones.

Built-in brushing timer

Built-in brushing timer

Simple timing cues to support a familiar rhythm.

Simple timing cues to support a familiar rhythm.

Designed for little hands

Designed for little hands

A considered shape and size made to feel easy to pick up and hold.

A considered shape and size made to feel easy to pick up and hold.

Soft Bristles

Soft Bristles

We use carefully selected soft DuPont bristles to avoid irritation.

We use carefully selected soft DuPont bristles to avoid irritation.

Water Resistant

Water Resistant

We created a double waterproof structure, so your child can also brush their teeth during bath time.

We created a double waterproof structure, so your child can also brush their teeth during bath time.

USB-C rechargeable

USB-C rechargeable

A practical recharge option for everyday family life.

A practical recharge option for everyday family life.

Anti-Slip

Anti-Slip

A soft silicone handle for a comfortable, easy grip.

A soft silicone handle for a comfortable, easy grip.

Three Brushing Modes

Three Brushing Modes

Each brush has three different frequencies, for kids ranging from 2 to 12 years old.

Each brush has three different frequencies, for kids ranging from 2 to 12 years old.

FRANKIE Teddy light-up toothbrush

One little box. A new approach to brushing.

One little box. A new approach to brushing.

The planned FRANKIE Starter Set

• One rechargeable FRANKIE toothbrush
• Two brush heads in total: one fitted and one spare
• One USB-C charging cable
• FRANKIE-branded packaging and instruction leaflet

  • Complete access to all of FRANKIE's adventure stories

Join the launch list

GOOD TO KNOW

Curiosity is a good thing

We’re sharing what’s taking shape, and being clear about what is still in development.

What is FRANKIE Brush Club?

Can I buy a toothbrush yet?

What is planned for the starter set?

Are Pig and Dino launching too?

Be there for FRANKIE’s first steps.

Be there for FRANKIE’s first steps.

Join the list for product updates, pre-orders and launch news.

We’ll only use your email for FRANKIE product updates and launch news.

Privacy Policy