I'm a mum of two little girls with big personalities and even bigger opinions.
Like most parents, I know what it's like to repeat the same things over and over again. Brush your teeth. Get dressed. Put your shoes on. And somehow, even the smallest routines can turn into the biggest challenges. It made me feel horrible.
But somewhere between the negotiations and the bedtime battles, I started thinking:
What if we approached these moments differently?
What if the products we give our children weren't just designed to entertain them, but also helped them learn?
And what if those products could be just as thoughtfully designed as the things we choose for ourselves?
That's where FRANKIE began.
Not because I wanted to create another toothbrush.
But because I wanted to create something that made sense for both children and their parents.
I'm a mum of two little girls with big personalities and even bigger opinions.
Like most parents, I know what it's like to repeat the same things over and over again. Brush your teeth. Get dressed. Put your shoes on. And somehow, even the smallest routines can turn into the biggest challenges. It made me feel horrible.
But somewhere between the negotiations and the bedtime battles, I started thinking:
What if we approached these moments differently?
What if the products we give our children weren't just designed to entertain them, but also helped them learn?
And what if those products could be just as thoughtfully designed as the things we choose for ourselves?
That's where FRANKIE began.
Not because I wanted to create another toothbrush.
But because I wanted to create something that made sense for both children and their parents.
