THE FRANKIE METHOD™

Small actions. Repeated daily. Built for life.

Small actions. Repeated daily. Built for life.

Healthy habits aren’t built in a single moment. They grow through the little things we do, again and again. We created the FRANKIE Method to help children understand, repeat and gradually take ownership of healthy everyday routines.

Mint-green FRANKIE toothbrush on a warm bathroom countertop

THE RECOGNITION

You’ve tried making it fun. Now let’s make it familiar.

You’ve tried making it fun. Now let’s make it familiar.

The songs. The games. The little rewards. And somehow, you’re still reminding them to brush their teeth. Every. Single. Day.

Sound familiar? We get it.

FRANKIE bear holding a toothbrush

THE SHIFT

Big habits don’t start big.

Big habits don’t
start big.

We believe the goal isn’t to make every brushing moment exciting. It’s to make the routine understandable, familiar and easier to repeat. Because small actions, repeated in everyday life, create opportunities for healthy habits to develop.

We believe the goal isn’t to make every brushing moment exciting. It’s to make the routine understandable, familiar and easier to repeat. Because small actions, repeated in everyday life, create opportunities for healthy habits to develop.

THE METHOD

Understand. Repeat. Own.

Understand. Repeat. Own.

FRANKIE’s Adventures story illustration

01 — UNDERSTAND

Give the habit meaning.

Through simple explanations and FRANKIE’s Adventures, children discover why brushing matters.

Mint-green FRANKIE bear toothbrush

02 — REPEAT

Make it familiar.

A recognizable toothbrush, simple steps and consistent daily moments help children practise the routine with parental support.

03 — OWN

Help them take part.

As the routine becomes familiar, children can gradually participate more actively and build confidence, while parents continue to guide and assist.

THE FOUNDATION

Built around how habits grow.

Built around how habits grow.

The FRANKIE Method draws inspiration from established principles of habit formation: making actions understandable, creating consistent opportunities for repetition and supporting gradual learning. For young children, parental guidance remains essential. Our method is designed to support that process, not replace it.

01

Small steps

02

Consistency

03

Meaning

FRANKIE’S ADVENTURES

Why do we brush?

AN EVERYDAY ADVENTURE

One small step at a time.

THE INVITATION

Little habits are built together. Shall we?

Little habits are built together. Shall we?

You've tried the songs, the games and the endless reminders. We know building healthy habits isn't always easy.

And we don't believe you need another quick fix.

We believe in small steps, repeated together, until everyday routines start to feel familiar.

We're starting with brushing teeth. And we'd love for you to be part of what comes next.

Join the FRANKIE Club