FRANKIE BRUSH CLUB

Privacy Policy

Privacy Policy

A draft notice for our current pre-launch website and waitlist.

A draft notice for our current pre-launch website and waitlist.

Last updated: 05-10-2026

FRANKIE Brush Club respects your privacy. This notice explains how we handle personal information when you visit frankiebrushclub.com, join our waitlist or contact us. This notice covers our current pre-launch website and waitlist. We will update it before introducing a webshop or materially changing how we use personal information.

FRANKIE Brush Club respects your privacy. This notice explains how we handle personal information when you visit frankiebrushclub.com, join our waitlist or contact us. This notice covers our current pre-launch website and waitlist. We will update it before introducing a webshop or materially changing how we use personal information.

1. Who is responsible for your information?

FRANKIE Brush Club is operated by: Joyce Hummel. Business/contact address: Hyacinthstraat 67, 9713XB Groningen, The Netherlands . This person or business is responsible for the personal information described in this notice. For privacy questions or requests, contact: hello@frankiebrushclub.com

FRANKIE Brush Club is operated by: Joyce Hummel. Business/contact address: Hyacinthstraat 67, 9713XB Groningen, The Netherlands . This person or business is responsible for the personal information described in this notice. For privacy questions or requests, contact: hello@frankiebrushclub.com

2. Information we collect

When you join the waitlist, we collect the email address you provide. If you contact us, we receive your email address and any information you include in your message. Our website and form providers may also process technical information needed to deliver the website, submit forms and prevent abuse, such as connection and request information. Our website and waitlist forms are provided through Framer. When you join the waitlist, your email address is submitted through Framer and delivered to our Microsoft 365 mailbox. We do not use Google Analytics, Meta Pixel or other additional advertising tracking tools on this website. Please do not send information about your children or sensitive personal information through the waitlist form.

When you join the waitlist, we collect the email address you provide. If you contact us, we receive your email address and any information you include in your message. Our website and form providers may also process technical information needed to deliver the website, submit forms and prevent abuse, such as connection and request information. Our website and waitlist forms are provided through Framer. When you join the waitlist, your email address is submitted through Framer and delivered to our Microsoft 365 mailbox. We do not use Google Analytics, Meta Pixel or other additional advertising tracking tools on this website. Please do not send information about your children or sensitive personal information through the waitlist form.

3. Why we use your information

We use your waitlist email address to send FRANKIE development updates and launch news. The legal basis for these emails is your consent. Providing your email address is voluntary. Without it, we cannot send you waitlist updates. When you contact us, we use your information to respond and manage the conversation. We rely on our legitimate interest in answering enquiries and providing relevant assistance. Where necessary, technical information is processed for our legitimate interest in operating a functioning website and protecting it against abuse. Where we must retain or disclose information to comply with a legal obligation, that obligation is our legal basis.

We use your waitlist email address to send FRANKIE development updates and launch news. The legal basis for these emails is your consent. Providing your email address is voluntary. Without it, we cannot send you waitlist updates. When you contact us, we use your information to respond and manage the conversation. We rely on our legitimate interest in answering enquiries and providing relevant assistance. Where necessary, technical information is processed for our legitimate interest in operating a functioning website and protecting it against abuse. Where we must retain or disclose information to comply with a legal obligation, that obligation is our legal basis.

4. Withdrawing your consent

You can leave the waitlist and withdraw your consent at any time by emailing hello@frankiebrushclub.com. You can also use an unsubscribe link where one is provided in our emails. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it. Joining the waitlist does not place an order or reserve a product.

You can leave the waitlist and withdraw your consent at any time by emailing hello@frankiebrushclub.com. You can also use an unsubscribe link where one is provided in our emails. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it. Joining the waitlist does not place an order or reserve a product.

5. Service providers and other recipients

We use Framer to host our website and process waitlist form submissions. These submissions are sent to our FRANKIE email inbox, which is hosted through Microsoft 365, purchased through GoDaddy.

We currently manage waitlist submissions in this mailbox and do not use a separate email marketing platform. We have not connected additional integrations or advertising tracking tools, such as Google Analytics or Meta Pixel, to receive visitor or waitlist data.

Our service providers process personal information as necessary to deliver and support their services. We may also disclose personal information where required by law.

6. International processing

We use Framer for our website and forms, and Microsoft 365, purchased through GoDaddy, for email. These providers and their subprocessors may process personal information outside the European Economic Area (EEA).

Where such transfers occur, the applicable providers’ data protection terms provide for recognised transfer mechanisms. These include European Commission adequacy decisions, where applicable, or European Commission-approved Standard Contractual Clauses designed to protect personal information transferred outside the EEA.

For more information about the safeguards relevant to your personal information, or to request a copy of applicable safeguards, contact us at hello@frankiebrushclub.com.

7. How long we keep information

We retain personal information only for as long as needed for the purposes described in this notice.


Waitlist information
We keep your email address for up to 12 months after you join the waitlist. If the launch is completed or permanently cancelled sooner, we delete the active waitlist within three months of that event, without exceeding the 12-month limit. If the launch is delayed beyond that period, we will ask you to renew your consent before continuing to send updates.

Joining the waitlist does not automatically subscribe you to an ongoing newsletter after launch.

Enquiry correspondence
We retain ordinary enquiry emails for up to 12 months after the enquiry has been resolved. If correspondence is needed to meet a legal obligation or address a dispute, we retain only the relevant information for as long as necessary for that purpose.

Consent records
We retain limited evidence of when and how you subscribed, and what you agreed to receive, while we rely on your consent and for up to 12 months afterwards to address questions or complaints about those communications.

Unsubscribe records
When you unsubscribe, we stop sending waitlist updates. We retain only your email address and unsubscribe date on a restricted “do not contact” list for as long as necessary to prevent you from being added again by mistake. We review this need annually. These records are not used to send marketing emails.

We retain personal information only for as long as needed for the purposes described in this notice.


Waitlist information
We keep your email address for up to 12 months after you join the waitlist. If the launch is completed or permanently cancelled sooner, we delete the active waitlist within three months of that event, without exceeding the 12-month limit. If the launch is delayed beyond that period, we will ask you to renew your consent before continuing to send updates.

Joining the waitlist does not automatically subscribe you to an ongoing newsletter after launch.

Enquiry correspondence
We retain ordinary enquiry emails for up to 12 months after the enquiry has been resolved. If correspondence is needed to meet a legal obligation or address a dispute, we retain only the relevant information for as long as necessary for that purpose.

Consent records
We retain limited evidence of when and how you subscribed, and what you agreed to receive, while we rely on your consent and for up to 12 months afterwards to address questions or complaints about those communications.

Unsubscribe records
When you unsubscribe, we stop sending waitlist updates. We retain only your email address and unsubscribe date on a restricted “do not contact” list for as long as necessary to prevent you from being added again by mistake. We review this need annually. These records are not used to send marketing emails.

8. Cookies and analytics

Our website is built and hosted with Framer. Framer’s built-in analytics provide website usage statistics without using cookies, according to Framer’s documentation.

We have not added Google Analytics, Meta Pixel or other advertising trackers to our website.

If we introduce additional technologies that require your consent, we will update this notice and request your consent before activating them. Where applicable, you will be able to change or withdraw your choices.

9. Your rights

Depending on the circumstances, you may ask to access, correct or delete your personal information, restrict its use, object to processing based on legitimate interests, or receive information you have provided in a portable format where that right applies. You can also withdraw your consent to waitlist emails at any time. To make a request, email hello@frankiebrushclub.com. We may ask for information reasonably necessary to verify your identity. We normally respond within one month. If a permitted extension is necessary, we will explain why. You may lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, at: https://www.autoriteitpersoonsgegevens.nl/ You may also contact the relevant supervisory authority in the EU/EEA country where you live or work.

Depending on the circumstances, you may ask to access, correct or delete your personal information, restrict its use, object to processing based on legitimate interests, or receive information you have provided in a portable format where that right applies. You can also withdraw your consent to waitlist emails at any time. To make a request, email hello@frankiebrushclub.com. We may ask for information reasonably necessary to verify your identity. We normally respond within one month. If a permitted extension is necessary, we will explain why. You may lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, at: https://www.autoriteitpersoonsgegevens.nl/ You may also contact the relevant supervisory authority in the EU/EEA country where you live or work.

10. Children’s privacy

Although FRANKIE is developing products for children, this website and its waitlist are intended for parents and other adults. The waitlist does not ask for children’s names, dates of birth or other information about them. If you believe a child has submitted personal information, please contact us so we can address it.

Although FRANKIE is developing products for children, this website and its waitlist are intended for parents and other adults. The waitlist does not ask for children’s names, dates of birth or other information about them. If you believe a child has submitted personal information, please contact us so we can address it.

11. Changes and contact

We may update this notice when the website or our practices change. The latest version will be available on this page, with an updated date. For questions, contact: hello@frankiebrushclub.com

We may update this notice when the website or our practices change. The latest version will be available on this page, with an updated date. For questions, contact: hello@frankiebrushclub.com

With care, always.

With care, always.

With care, always.